I am self-employed and do contract and freelance work for several different companies/clients. My primary two employers are listed below, but I work with other clients on an adhoc basis.
Content Marketing Manager
I create and manage our content marketing calendar and strategy and also write copy including blogs, social media, website & landing page content, case studies, nurture email campaigns, and sales assets such as brochures, decks, proposals, and other client-facing materials.
Blade Ronner Media
Client Management & Senior Writer
I manage client and freelancer team communication, recruit writers, and assign and update projects in Airtable. I also write blogs and articles for several of BRM’s clients including UNUM and OWC (Other World Computing).
Tell us about your team!
How big is it?
Workrise: 600+ company-wide, 10 on immediate marketing team
Where are teammates located?
All over the country, company HQ is in Austin
What does your team do?
Product/Client Marketing supporting all content marketing assets for our Sales teams and company verticals including Oil & Gas, Solar, Construction, Wind, and Telecom
What are the components of a strong remote culture?
It’s crucial to have strong communication and project management tools in place to keep everyone in sync on deadlines and deliverables. At Workrise, we use Slack and Asana. I also use Slack with Blade Ronner Media.
Strong remote cultures are built on strong connections. Strong connections are built with Hailey.
How do you make sure your team is happy and engaged in their work?
Constant communication is key. You can never communicate enough.
I try to check in with my teams and colleagues daily to ensure that everyone is on the same page and to ensure that we are looking at an on-time delivery for all client projects.
What's your biggest challenge as a remote leader?
Sometimes it can be challenging to get in touch with people when you need copy reviewed or approved, for example, while working remotely.
We have email and Slack of course, but when you’re working in a physical office, you can sometimes get results faster by just walking up to someone’s desk or office to ask a question versus having to wait for a Slack or email response.
My Remote Manager Toolbox
Virtual team cooking class
Virtual team lunches
Virtual team happy hours
In-person off-site scheduled for November
Sharing favorite recently read books
Best and worst travel stories
Products & Tools
Resources for remote leaders
LinkedIn provides some great leadership tools and resources. From an HR perspective, SHRM (Society for Human Resource Management) is a good resource, and Forbes tends to have some strong articles on marketing leadership.
Make your company a great place to work
"Adding Hailey has been by far the lowest effort, highest impact thing we’ve done to bring our globally scattered team together!" - Mary Grace Reich