I’m currently leading the growing marketing team at Shelf.io. I am a conversation focused marketing leader that looks at the whole funnel, everything from media buying to creative execution, audience expansion and engagement to customer retention. I focus on strategy and roll my sleeves up to help with execution. A big part of what I do is tracking. Looking at overall analytics tied to marketing generated revenue and retention.
Our mission at Shelf is to enable all employees to instantly know more. Shelf is a highly awarded, innovative knowledge automation platform that revolutionizes how organizations curate and distribute company knowledge. Shelf helps organizations move from their difficult to use, legacy knowledge base to knowledge automation. With Shelf MerlinAI, your back office employees, front-line customer service staff, and website visitors can instantly access answers to questions.
How do you make sure your team is happy and engaged in their work?
Don’t be afraid to ask them that question. I also like to have personal and professional 1:1 check-ins with my team. We both share what's going on in our lives and talk about the bigger picture of their careers.
I also like to have personal and professional 1:1 check-ins with my team. We both share what's going on in our lives and talk about the bigger picture of their careers.
What's your biggest challenge as a remote leader?
There have been times, especially in the past two years, when I just had enough of the negative news cycles and needed to disconnect from it. But when you're managing a global remote team, I feel like you need to stay connected with what's going on in the communities your team lives and works in. For me it's a big part of practicing empathy.
My Remote Manager Toolbox
Good spacing between Zoom "happy hours" is key. I also like building team profiles with personality trait tests. This can give some great insights into how to work best together.
Mafia is one of my favorite Zoom games.
I like the question, What's your current go-to Netflix and Cill TV show or movie?
Products & Tools
Asana helps with reducing emails, Miro for virtual collaboration meetings. Slack GIFs.
Resources for remote leaders
Most things Simon Sinek, The PMA, growth mindset resources, I am a huge fan of deloitte research.
Make your company a great place to work
"Adding Hailey has been by far the lowest effort, highest impact thing we’ve done to bring our globally scattered team together!" - Mary Grace Reich