I work at CitizenShipper as the Growth Marketing and Operations manager.
I wear multiple hats here in CitizenShipper. Some highlights from my work:
I've built and iterated on in-app onboarding flows that generated a 15% lift on activation rates of the supply side and a 10% lift on activation rates of the demand side.
I've built a referral program by myself, only by using the company's existing no-code and low-code tools.
I automated behavioral SMS messaging with a couple of no-code tools and some Python code by myself.
I've built a growth marketing team by hiring from the outside and inside of the company.
I’m constantly implementing ways to better measure and improve user retention and LTV.
Tell us about your team!
How big is it?
Currently, I have 2 direct reports in my team:
A web developer for SEO and the marketing website
A content writer
Where are your teammates located?
One of them is in Moldova, and the other is in the US.
What does your team do? What are you responsible for?
My team’s primary responsibility is to improve our SEO traffic and conversions.
Other than that, I manage other projects where I manage the work of other team members and outsourced teams.
What are the components of a strong remote culture?
I think the most critical component of a robust remote culture is trust in each other. Without trust, you cannot manage a remote team.
For example, we don’t ask our team members to report the hours they worked to their managers. We only look for the results, and responsiveness to internal communication. Some other factors I think of are:
Asynchronous communication with some set of rules. E.g. responding to a Slack message within 24 hours in the weekdays.
Self-serve new employee onboarding
Transparent goal setting and project management for each team
Strong remote cultures are built on strong connections. Strong connections are built with Hailey.
How do you make sure your team is happy and engaged in their work?
I’m having regular one on one meetings with my team members.
I’m always in close contact with them in our daily work. Most of the time, I respond to my team members’ questions before my managers’ questions. To do that, I created a section named “Cagri!s Team”, and put that section at the top of my Slack sidebar.
I’m having regular one on one meetings with my team members. I’m always in close contact with them in our daily work. Most of the time, I respond to my team members’ questions before my managers’ questions.
What's your biggest challenge as a remote leader?
Not having the chance to interact with my team members in person is one of the biggest challenges for me. I’ve working at CitizenShipper for two years, but I didn’t get to see a single coworker in person.
My Remote Manager Toolbox
We’re having happy hours from time to time. Since we’re far away from each other, we didn’t have the change to have an in-person retreat.
We didn’t have a remote game session yet, but I think it would be great to have!
One of my and my team’s favorite is talking about our daily lives, things we did in the weekend, and alike. In this way, we get to have a personal connection with our coworkers.
Products & Tools
Recently, we started to use Notion to document our cultural values and how we work. That really helped.