I work at TaskEasy, where I'm the Director of Digital Marketing. I lead all of the digital marketing efforts, including consumer (B2C), Client (B2B), and contractor recruiting channels.
Tell us about your team!
How big is it?
We are a small team consisting of an email marketing manager, a Marketing Director, and myself.
Where are your teammates located?
I am in the Seattle-Tacoma area, our email marketing manager is in Cleveland, and our Marketing Manager is in the Washington D.C. area.
What does your team do? What are you responsible for?
Our email marketing manager is responsible for developing our email marketing strategy as well as content and design.
Our Marketing Manager focuses on marketing materials for conferences, flyers, print materials, company value proposition, and eventually radio, TV, and other, to be determined channels outside of Digital.
I am responsible for everything digital, including website landing pages, CRO, and overseeing and managing our digital vendors.
What are the components of a strong remote culture?
Our team meets daily to coordinate efforts, share valuable insights, what we are working on, and to ensure that our efforts are coordinated and on brand. We are not siloed and that is key.
At the corporate level, we implemented a Diversity and Inclusion committee which is a subject near and dear to my heart.
Strong remote cultures are built on strong connections. Strong connections are built with Hailey.
How do you make sure your team is happy and engaged in their work?
We are all extremely busy, therefore communication is key. We utilize Google Meet and chat to constantly communicate and check in on each other.
At the corporate level we use chat forums (Google Chat & Spaces) dedicated to sharing things outside of business to promote team building, and provide a way for us to connect and get to know each other. We have a Pets of TaskEasy board (on Google Spaces) as well as a Shutterstock channel for those with an interest in photography.
Writing this actually makes me think of another great one to implement - a recipe board! That would be so fun.
We did have a company picnic over the summer for those who live in the Salt Lake City area, and for those of us who aren't local, we received a gift box which included specialty items unique to Utah, which was a really fun treat.
We've also had lunch-and-learns where the company delivered participants Doordash gift cards so that we could order lunch.
What's your biggest challenge as a remote leader?
Not physically being in the same room with my teammates.
I've worked remote for the past several years but pre-Covid, we attended in-person company team-building meetings, attended conferences, and had the opportunity to visit HQ and meet others in the company.
We are planning a corporate retreat once it is safe to do so. I think everyone will benefit from meeting those who are not local face-to-face. Our Salt Lake City office has paired down in size significantly. Our policy allows those who want to come in are able, but those who want to continue remote work, that is the norm.
There is zero pressure to come into the office. In fact, office time needs to be scheduled and coordinated because the size of HQ has been so reduced due to Covid that our office size has been substantially reduced.
My Remote Manager Toolbox
We have done a virtual trivia which was really fun and we had a corporate retreat scheduled but had to postpone due to Covid. We also have mini town hall meetings bi-weekly just to update everyone on initiatives, revenue, wins, etc.
We have been so busy due to our rapid growth that we have had little time for games. This needs to change because I believe we can all benefit from games, and will help us get to know each other better on a personal level, which is pertinent to establishing trust, sometimes true friendships, and empathy for each other.
We share what we've done over the weekend and what our plans are for the upcoming weekend, however not what would be categorized as an icebreaker. I think this is something I'll work on implementing.
Products & Tools
Outside of specific chat rooms, we don't currently use any specific tools, however this has sparked an interest in me researching some and learning about what others have used.
Resources for remote leaders
I am an industry white paper junkie. Mostly, I subscribe and share relevant articles with my team but individually I belong to several LinkedIn groups dedicated to leadership.
Make your company a great place to work
"Adding Hailey has been by far the lowest effort, highest impact thing we’ve done to bring our globally scattered team together!" - Mary Grace Reich